Peter Cooper is a diesel industry veteran, entrepreneur, and business coach with more than 25 years of experience in heavy-duty repair. From technician and shop owner to educator and consultant, Peter has spent his career helping shops improve operations, grow profitability, and build stronger teams.

As the founder of Ascend Consulting and author of You Don't Fix Trucks Anymore, he works with shop owners across North America to help them transition from working in the business to leading it. His practical, real-world approach has made him a trusted advisor to diesel repair shops looking to scale and succeed.

Suz Baldwin is a writer, editor, and storyteller who specializes in creating clear, engaging content that helps businesses connect with their audiences. Her work spans articles, email campaigns, video scripts, advertising copy, and books.

As co-author of You Don't Fix Trucks Anymore, Suz brings a unique ability to transform real-world business experiences into practical, relatable lessons for shop owners and leaders. She is also the author of two children's books that introduce young readers to the diesel industry, with proceeds supporting industry-related charities.